As the Head of Design at The Magic of Things Ltd.® and The Cauldron Co.®, I lead the design, layout, and aesthetic identity of The Cauldron's immersive experiences globally. I ensure brand consistency across all venues while infusing each location with its unique character and story.
From our first venue, I’ve created The Cauldron worlds in New York, Chicago, Philadelphia, Dublin, Edinburgh, Brighton, and multiple London locations. Additionally, I developed the design concepts for The Blind Phoenix, a speakeasy in Hackney, and The Wands & Wizard Exploratorium in Soho.
Photos Credits to Xavier Boldu, KP Kriengkomol & personal archive